Call: (632) 441-1717

Internationale Globale Marques, Inc. (IGM) is the consolidating retail solutions arm of Richwell Phils. Inc. (RPI), a leading distributor, licensor, and manufacturer of branded children’s products in the Philippines. IGM is the umbrella under which RPI brings well-known children and teen’s brands closer to the Filipino shopper through our heritage and expertise.

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RPI through IGM holds the dominant position across different segments: infant needs, fashion, and footwear. Our licensing capabilities and experience are extensive; our business partnerships stable and profitable.

As with most established local companies today in the Philippines, IGM started in 1979 with a modest capital, a dream, and plenty of passion. Its owners anticipated the need to market in a potentially huge niche in the children’s fashion and basic needs segment. It started with the distribution of Mattel toys in 1982. IGM soon started to distribute many international brands, and in 1986 became the exclusive distributor of Pigeon Baby products. Despite political and economic instability during Martial Law, the company was resilient and maintained the marketability of its products.

In 1989, the Barbie trademark was licensed out to produce the Barbie Boutique Character Shop in SM Makati. In the same year, we started the manufacture of Barbie dolls in a one-hectare plant in Libis, Quezon City.

Given its expertise in the children’s market, Internationale Globale Marques. Inc. has diversified successfully into children’s shoes. With its ability to offer good quality shoes at affordable prices, IGM is currently a major player in the infant and children’s branded shoes market via the brands Chicco and Hot Wheels. In 2005, IGM expanded into apparel licensing with the Barbie brand and has established several retail stores. With recent developments, there is now a need to represent this business model. IGM now is being supported by its affiliates.

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Our Vision

“OUR LOVE FOR THE GLOBAL CHILD fuels our passion. IGM is the leading distributor and retail destination for global children’s brands in the Philippines. We are committed to attract and bring excellent brands and concepts that will help provide for the needs of the global child. And with a fervent entrepreneurial spirit we bring these brands closer, more accessible, and affordable to the Filipino family.”

Our Mission

  • To be the destination for global brands that want to expand in the Philippines;
  • To provide superior products and service thru creative and innovative destination retail stores as well as distribution;
  • To establish and maintain lasting and profitable partnerships with businesses that share our vision and values;
  • To constantly drive our entrepreneurial spirit by searching for new and profitable ventures that enhance our position in the industry.

Our established portfolio includes the brands Barbie and Hot Wheels (Mattel), Elle, Pigeon, Chicco, and Safety 1st. These products are sold nationwide in leading retail department stores such as Shoemart, Robinsons, Landmark Department Stores, and other outlets.

With our strength in nationwide distribution, visual design and execution, we continue to be a major player in the retail industry, as well as explore news and innovative concepts for the global child.

To date, we operate these prestigious boutiques in the following malls:

Barbie Boutiques:
SM MALL OF ASIA: 2nd floor, North Wing
TRINOMA: 3rd Floor, Kids Zone
FESTIVAL SUPERMALL: 3rd Floor
MARKET! MARKET! TAGUIG: 3rd floor
SHANGRI-LA PLAZA: 4th floor Main Hall
HARBOUR POINT MALL SUBIC: 2nd level
ROBINSONS PLACE ERMITA

M7J Kids Republic Branches:
NCR
ROBINSONS DEPARTMENT STORE: Ermita • Galleria • Festival Mall • Pasig • Makati • Malabon • Magnolia •
LANDMARK Trinoma
STA LUCIA EAST MALL DEPARTMENT STORE: Cainta
EVER DEPARTMENT STORE: Commonwealth
METRO MARKET! MARKET!: Taguig • Alabang
MARIKINA RIVERBANKS CENTER

LUZON
ROBINSONS DEPARTMENT STORE: Dasmariñas • Imus • Lipa • Nepomall • Pampanga • Ilocos • Calasiao • Palawan

VISAYAS
ROBINSONS DEPARTMENT STORE: Bacolod • Ilo-ilo • Calapan
METRO GAISANO: Mandaue • Ayala • Colon
ISLAND CITY MALL Bohol
METRO GAISANO: Ayala Cebu • Colon

MINDANAO
ROBINSONS DEPARTMENT STORE: Cagayan De Oro • Davao
KCC MALL OF GENSAN
GAISANO MALL: Davao
VICTORIA DEPARTMENT STORE Davao
NCCC MALL: Davao