Call: (632) 441-1717

Get ready for the Richwell Phils. Inc./IGM Back-To-School Warehouse SALE on May 14 – 16, 2015, 10am – 6pm, at the Richwell Center, 102 Timog Ave., QC (beside Tune Hotel and near GMA 7).   Brands on sale up to 80% off: Apparel: Barbie, ELLE, ELLE Girl Shoes: ELLE, Chicco, Hot Wheels, M7J Kids Republic, Barbie Store exclusives School Bags: ELLE, Keith Kimberlin, Barbie Store exclusives Infant and Maternity: Pigeon, […]


One of the things kids look forward to is the back-to-school season, when they return to the classroom to learn new things, make new friends, and have fun while they’re at it. It also signals a time of self-discovery and decision-making on who they are and what they want to be. Dressing the part is certainly an important aspect of going back to school and experiencing all these, and the […]


Categories: Barbie, Blog

Pre christmas sale

This is it! You are all invited to the WONDERFUL WHYNOT WAREHOUSE PRE-CHRISTMAS SALE! Good things start with a question of “Why not?”. As they say, curiosity is even the mother of inventions! So, why not start shopping early? Why not get the most out of your holiday budget? Why not get gifts for all the kids this holiday? We’ve got all of that covered for you. WHEN: The IGM […]

Snap Fashion 2

Because we had so much fun getting all your super fab photos last year we’re bringing back the Snap Fashion photo contest! Get your cameras out, and do your best pose because we’re picking the best ones and featuring them on our FB pages! Oh and did we mention we’re giving away super nice prizes?     Here are the mechanics: WHO CAN JOIN: The contest is open to all Barbie, […]


Categories: Barbie, Blog, Elle Kids, M7J, Spotted


It’s FUN done in good fashion It’s pink, it’s girly, it’s fun! It’s THE PLAY WITH FASHION Event! “See what happens” And Barbie fans really did last January 26, 2013 at Robinsons Place Manila. Barbie’s sparkling closet was once again enjoyed for the whole day by pink-tastic fans who were ecstatic to try out all the activities Barbie had in-store for them, starting at 10:30 in the morning. From nail-dazzling […]

Tags: Tags: ,

Categories: Barbie

Fashion Sale Here

Heads up, moms and dads! If you’re like most of us rushing  through holiday shopping for last-minute party dress-ups and gift-shopping, you will find this holiday sale list pretty useful. Head on over to the nearest SM Department Store and visit the Barbie, Elle kids, and Chicco and Hot Wheels shoes areas for the best discounts! SHOES: Elle kids | Chicco | Hot Wheels December 1 – 31: M7J Kids […]

IGM Kids Hub survey prizes

We haven’t 😉 Here are the winners for the IGM Kids Hub survey, picked out via Congratulations, Sarah, Jennifer, and Remille! We will email you about your prizes within the day so please check your inbox Thank you to everyone who helped us out with the survey!

Barbie Play With Fashion

The magical pink doors will be opening again! Get yourself doll’d up and BE READY TO MODEL! Join us as we all Play with Fashion, at the Doll-icious Modeling Workshop, this coming December 15 at the Festival Mall Activity Area. Grab your Barbie Invites for a single minimum receipt purchase of PhP 1,500 worth of Barbie apparels at any Barbie Boutique and participating Robinsons Department Stores. Pocket activities open from […]

Barbie Play With Fashion | Photo by Ernest Santos

Step into the magical pink world of Barbie’s closet! More than a thousand people flocked to see the latest Barbie couture on the runway, have their pretty little fingers painted pink, and try on their own Barbie outfits last Sunday at SM MOA. It was such a fabulously glittery and sparkling event! Our COO, Maye Yao Co Say (middle) flanked by the gorgeous Barbie models; our CFO, Joan Ross Yao […]

Fashion fades, only style remains the same. – Coco Chanel No matter what decade it is, nothing beats the classic style — a good attitude and a ready smile. Congratulations to the girls and boys who won the contest! To all of you kids (and parents), we at IGM Kids Hub believe that every child has the right to have his/her own style — whether in clothes, music, art, or […]

Tags: Tags: , , ,

Categories: Barbie, Blog, Elle Kids, Spotted