Ask any mom and she’ll definitely agree to this statement: motherhood is the best job in the world. True enough, her journey is one full of moments of wonder, and yes, many times, even of frustration. But the joy of bringing a child into the world, and raising and loving this unique individual, is an experience that she will never trade for anything else.
This Mother’s Day, Pigeon celebrates the Filipino supermom’s extraordinary journey and reminds her that it is her ultimate companion at every stage of the lifelong experience—from the excitement of pregnancy to the climax of childbirth and the reality of childrearing.
“Here at Pigeon, we’re more than just about helping moms have the right products at the right time,” says Maye Yao Co Say, Chief Operations Officer of the Internationale Globale Marques, Inc., licensor of Pigeon and branded children’s products. “We want to be the mother’s companion in every aspect and moment of her journey, big or small. We want to be part of the reason why motherhood is an immense joy. As a mom myself, I know that what we really appreciate is having someone go through our good and not-so-good moments with us.”
And Pigeon does this well, fully supporting a mother’s love and care for her baby right from day one, which we know is marked by the knowledge of pregnancy. “For a woman, the joy of pregnancy and knowing that one is about to welcome a little one into the world—and into their family—is incomparable,” Yao Co Say points out.
To prepare for a safe and healthy birth, and to ease the natural discomfort that comes with pregnancy, Pigeon presents the Support Mesh Belt Type, Maternity Back Support Belt and Maternity Girdle from its Mothercare Essentials products. All designed to ease pressure in the lower back and pelvis, the use of such maternity wear helps prevent some common healthcare problems during pregnancy such as severe back problems and pelvic pain.
Then, of course, you have the beauty of childbirth. “No mom forgets the first time she holds her child—every birth is different,” Yao Co Say remarks. Definitely the most climactic part of the motherhood journey, childbirth serves as a backdrop for a myriad of many emotions: happiness, curiosity and restlessness, among many others.
Pigeon assures mothers and their babies that their well-being is looked after during and even after this momentous occasion with more products from its Mothercare Essentials line, such as the Pelvic Support Belt, Pelvic Support Shorts and Pelvic Support Girdle.
And finally, as if it could not get any more memorable and rewarding, “the rest of mom’s life” sets in: the reality of raising a child. “Motherhood changes a woman,” Yao Co Say says. “For first-time moms especially, the realization makes a big impact. Their lives are now bound to another, whose life they are now responsible for.”
The first few months are incredibly crucial for moms and babies for bonding and connecting, and this can be done through breastfeeding. To aid mothers in this life-changing experience, Pigeon offers its Breastfeeding Essentials line. Must-haves include Breast Pump, Breast Pads and Breastmilk Storage Bottles, all of which ensure that the quality of both milk and feeding experience promote wonderful moments between mother and child.
Yao Co Say concludes, “Ultimately, it’s not just about baby, it’s also about mom. Both deserve round-the-clock care and support during this very special time in their lives. And Pigeon is here to help them experience that.”
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