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How many of us moms have experienced a bit of intrusion during pregnancy when people (some we barely even know) just touch our pregnant tummies without permission? No matter what they say that it’s good luck to pat an expectant mom’s belly, most people aren’t aware that it’s actually a no-no. It seems a little thing, but there are certain things that pregnant women appreciate during those 9 long months. […]

As the premier brand that caters to the needs of mothers and mothers-to-be, Pigeon launches its Baby in my Belly campaign. The campaign ensures the well-being of pregnant women and soon-to-be born babies by encouraging other people to show them extra care, importance, and protection. Expecting a baby is such a gift for every parent. In Japan, everyone, including the government, citizens show their support for each expectant mom by […]